Break the Grid

Branding, Visual Campaign Design

Break the Grid is a campaign raising awareness about the lack of BIPOC representation within Design education.

This project was done in a campaign design class where the goal was to develop a campaign that supported or opposes a social issue. My team & I researched our topic, determined the target audience, crafted an appropriate message.

Our campaign research led to a collaboration with the UC Davis Design Department’s DEI Committee to host a virtual meeting to hear the perspectives of BIPOC students in the department. Our proposal was presented to a panel of designers & we were encouraged to apply for grants to make our campaign a reality.

Creative Direction & Design Team
Sal Castañeda
Andrea Citlalli Gonzalez
Michelle Hong
Niaz Khorrami

Campus Photography
Sal Castañeda

Mockups
Found imagery

Fonts
Obviously by OH no Type Company
Halyard by Darden Studio

Previous
Previous

Sunwink - Illustrations